At Primafashions, we're all about creating a browsing experience that feels just right for you. That's why we use something called cookies - those tiny digital files that sit quietly on your browser or computer's hard drive, waiting to make your online journey smoother and more personalized, of course, with your permission. What exactly are cookies, you ask? Let's break it down:  

Essential Cookies: Imagine trying to shop without being able to add anything to your cart. These cookies are the heroes that make sure you can do just that and more.  

Performance Cookies: Ever wonder how we keep making our site better? These cookies collect anonymous data on how visitors like you move around our site, helping us spot where we can improve.  

Functional Cookies:  These are your personal preference librarians. They remember your settings and tweaks, making sure your experience is just how you like it, from font size to your preferred layout.  

Advertising Cookies: Think of these as your personal shoppers, but for ads. They keep track of what interests you and make sure you don't keep seeing the same ad over and over.  

Why We Use Cookies:  

Our goal? To make your visit as smooth as possible. Cookies help us recognize you (in a totally non-creepy way) as a unique visitor with your own preferences. This means less time re-entering details and more time enjoying our site. And don't worry, we're not in the business of collecting personal info for ads. You can always adjust your browser settings if you're not into cookies, but just a heads up, it might affect how you interact with our site.  

We promise, our cookie jar doesn't come with any nasty surprises - no personal details, no viruses. If you're curious or want more control over these digital nibbles, check out All About Cookies.  

A Bit on Google Analytics:  

We use Google Analytics to keep track of what's working well and what can be improved on our site. It gathers data through cookies, but in a way that doesn't personally identify you or merge with your personal info unless you say it's okay. And yes, you can opt-out anytime.  

Managing Your Cookies:  

Your preferences matter to us. You have the power to manage or delete cookies as you see fit. Most browsers give you the scoop on how to handle cookies. For the full lowdown, All About Cookies has your back.